‘Change in India should be from the grass-root level’ – Mahatma Gandhi’s famous words on the country’s development. Following his words was Jignesh Shah, founder of 63 moons, who launched the Gramin Suvidha Kendras (GKS) scheme. This scheme which is for the welfare of the masses was conceived to change farming for the marginal farmer. Often associated with massive exchanges and global set-ups, Shah’s association with GSK proves that he is a man beyond the wealth he has generated. Spread over 4 states, it has benefitted 30000 farmers and has generated a million jobs in the economy. Awarded with multiple recognition, the project played a crucial role in making farming economically sustainable by providing knowledge on best practices and critical linkages to the market throughout crop cycle. The far-sighted visionary who has unassumingly essayed a part in the making of a nation cannot be denied his due credit. The consequences if forces like Shah are made to exit market dynamics will manifest in unsavoury forms like languid advancement and innovation. Jignesh Shah is one the few entrepreneurs who has given back to the society by giving comfort the farmers, who have enabled an agricultural country like India grow.
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September 2020
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